It's been 2 months since the official launch and what an exciting start it's been. I've been in AdTech for 20+ years and I truly believe that 2024 has never been a more exciting time to be in our industry and the evolution to come.
On 11th December CPM hosted our EMEA launch party @Bar Soho in London. Thank you to all those who made this event. It was a fantastic evening and a wonderful opportunity for me to reconnect with old colleagues and friends based in the UK. I also got a number of briefs which was an early Christmas present! Thank you for all your support so far...
The first few months of operations have been focused on business development, my launch clients & partners; FirstPartyCapital, The Edit LDN & West Pier Ventures.
Campbell Pacific Media hosted two webinars with the FPC team in November and December. For those that missed out, please drop me a line and I can share the webinar recording with you.
The FPC Fund I is now at the final phase of fundraising and we anticipate this fund to be closed by March. Please don't miss out on this fantastic opportunity to get involved in this unique AdTech focused fund, which also gives you access to the 200+ Global AdTech investor group. Please PM me for more details or to set up a call to find out more. See the latest Newsletter HERE
The FPC Team and partners are hosting the very first Global female investor event in London on 15th February. If you are curious or an avid investor who would like to connect to other Global female investors then this is the group for you. Please PM me if you would like more details. We are also planning an event in Singapore in February, drop me a line to be included in this group if you are based in APAC.
For those that are not familiar with The Edit LDN, The Edit LDN is a Premium Global Omnichannel Marketplace for Limited Sneakers, Streetwear, & Collectables - Principally online, however amplified with 4 large retail concessions spaces in Harrods (London), Galeries Lafayette (Doha), and Harvey Nichols (Riyadh), & De Bijenkorf (Amsterdam). Selling both New & PreLoved.
Along with a multi year Global Partnership with Chicago Bulls, The Edit LDN have garnered celebrity Investment from the likes of PJ Tucker, La La Anthony, Ollie Watkins, Jesse Lingard and Xavier McKinney, and regularly Featured in Forbes, GQ, Esquire, The Times, Hypebeast, & more. Now open to a final round of Investors at all levels, this is an exciting opportunity for investors to get involved in Luxury Retail Ecommerce at its best and in the early stage of growth.
The CEO, Moses Rashid & Team have an extremely robust business plan for the next few years including expansion into new markets. Please PM me for more details on how to invest or to set up a call to discuss.
CPM has partnered with the technology business communications consultancy, West Pier Ventures, led by Andrew Darling. WPV specialises in helping companies in the digital media, and data tech sectors with corporate narrative strategy, marketing, media relations, thought leadership content, and business development in Europe and APAC.
Andrew and I were both based in Singapore when he ran global communications and marketing for mobile location Adtech specialists Blis, we’ve known one another for many years since first meeting at Cannes Lion in 2014. It’s great to partner with old friends and if you need PR or content creation localised for the Asian or European region please let me know.
Finally...for those that haven't seen, the Campbell Pacific Media & Partners website is now live HERE. I've had great feedback and also suggestions for improvement, so please share your views and comments and of course, do let me know if we can help your business expand into/across the APAC region.
I have had such a variety of project briefs so far, from launching offices in The Philippines to developing a comprehensive APAC expansion strategy for a few AdTech StartUps. Supporting events in Tokyo to long term sales support across the entire APAC region. All of which, my team can fulfil, so please keep your requests coming, no project is too big or too small.
I will be announcing more new partnerships in my February Newsletter in addition to sharing a monthly featured article. If you would like to feature in it, please drop me a line!
I hope to speak to many of you in the coming weeks before The Chinese New Year celebrations are upon us.
Wishing you all success and prosperity in 2024!
Best wishes
Caroline & The CPM Team
We are a new and innovative independent media agency, offering a tailored service to AdTech StartUps, agencies and brands who are interested in expanding their business successfully across the APAC region.
